Lucyinnovation

Latest case study: Strategic Planning Day for Terrence Higgins Trust

‘Lucy really bought the team together by making them focus on their personal motivations for working for Terrence Higgins Trust and highlighting the difference they make to peoples lives. She asked challenging questions that helped us to consider the assumptions we make and think differently about how we approach our fundraising activity. We are looking forward to developing some of our new ideas’  

Sonya Trivedy Head of Fundraising

Terrence Higgins died with AIDS, on 4 July 1982. His doctors didn’t know what was wrong with him, and his family – who never approved of his ‘lifestyle’ – didn’t want to know. His partner, 19 years old and terrified, had the hospital curtains shut in his face. He wasn’t considered next of kin.

Terrence Higgins Trust was founded in Terry’s name by his partner and friends so that others wouldn’t of have to suffer the way he had. Today, Terrence Higgins Trust is the UK’s leading voice on HIV and sexual health.

Fundraising is tough right now and the team at Terrence Higgins Trust knew that they needed some new thinking to develop their fundraising and campaigning performance in 2013 and beyond.

I developed a team planning day to inspire and challenge the team to think differently about how they work together to achieve greatest impact from their fundraising work and communicate what is often viewed as an unpopular cause to supporters and prospects.

We focused on the areas which presented the greatest opportunities for growth and development and generated ideas around current events, legacy marketing and new product opportunities.

I’m looking forward to working with the team again next month to help them refine and develop their thinking and help them to prioritise and develop the ideas that have the most potential to make a difference.