Do you notice when you are being nudged?

Friday, January 23, 2015

Every year a collection of new or recycled buzzwords arrive on the fundraising circuit. Last year they were ‘behavioural economics’, ‘neuroscience’, ‘nudging’ and ‘decision science’. All the conference…

Read More

I want to be a guinea pig defender

Monday, November 11, 2013

The world is changing. If charities are to survive they must be able to respond quickly to the changing needs of their supporters and stand out in a…

Read More

Are you an Eater or a Baker? The Art of Enchantment

Wednesday, June 8, 2011

For me the word ‘enchantment’ conjures up images of scenes straight out of a fairy tale; beautiful princesses, handsome princes, mysterious breadcrumb trails, charmed forests and magic spells….

Read More