This squirrel shares its nuts because it’s an innovation squirrel. Over the years, we’ve worked with many organisations, teams and individuals (and squirrels) to help them develop better…
A guest blog by Maria Healy. Over the past few years the race for charities to produce the ‘next big thing’ in terms of a mass participation fundraising…
Trying something new can be nerve-wracking at the best of times; nobody knows what the outcome will be. But don’t let the risks prevent you from innovating. The…
A collaboration blog by Ian Scott and Lucy Gower. Last year over at Lucidity we developed the innovation animal quiz to help you understand what type of innovator…
I’ve got some news. There is. There are simply loads of bad ideas. Chocolate teapots, a donut eating competition to fundraise for a diabetes charity and voice activated…
I believe that creativity is something that we are all capable of. As human beings we are skilled at using our imagination and of generating original ideas to…
In his book and TED talk ‘Where good ideas come from’, Stephen Johnson describes new ideas as simply combinations of old ideas put together in new ways. I…
A guest blog by Richard Sved. The elderly woman in the bathing cap smiled sweetly as she waded slowly towards me. “Hello, young man! Would you like to…
Something is afoot in financial services advertising. Last week I saw two new campaigns, one from NatWest and one from Nationwide that are not ‘normal’. Both have shifted…
Over the years I’ve observed sparky, funny, passionate and clever people morph into vanilla shells of their former selves as they enter their office to get on with…
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