LucyinnovationKeep the Joy Alive, As easy as A B C …
Saturday, June 10, 2017
A guest blog by Iain McAndrew. Last week I met Ian Scott for lunch and a catch up in Edinburgh. Ian had recently supported us in a project…
This squirrel shares its nuts
Tuesday, April 18, 2017
This squirrel shares its nuts because it’s an innovation squirrel. Over the years, we’ve worked with many organisations, teams and individuals (and squirrels) to help them develop better…
‘Crafternoon’: How Mind is crafting its way to fundraising success
Tuesday, February 21, 2017
A guest blog by Maria Healy. Over the past few years the race for charities to produce the ‘next big thing’ in terms of a mass participation fundraising…
How to minimise the risk of innovation
Monday, February 13, 2017
Trying something new can be nerve-wracking at the best of times; nobody knows what the outcome will be. But don’t let the risks prevent you from innovating. The…
The female of the species is more cautious than the male
Friday, January 27, 2017
A collaboration blog by Ian Scott and Lucy Gower. Last year over at Lucidity we developed the innovation animal quiz to help you understand what type of innovator…
There’s no such thing as a bad idea
Wednesday, January 18, 2017
I’ve got some news. There is. There are simply loads of bad ideas. Chocolate teapots, a donut eating competition to fundraise for a diabetes charity and voice activated…
Making time to be creative isn’t an add-on to your job – it IS your job
Wednesday, January 11, 2017
I believe that creativity is something that we are all capable of. As human beings we are skilled at using our imagination and of generating original ideas to…
The good and bad (mostly bad) of copycat strategies
Monday, November 28, 2016
In his book and TED talk ‘Where good ideas come from’, Stephen Johnson describes new ideas as simply combinations of old ideas put together in new ways. I…
Hello, young man! What aqua aerobics can teach charities
Sunday, October 23, 2016
A guest blog by Richard Sved. The elderly woman in the bathing cap smiled sweetly as she waded slowly towards me. “Hello, young man! Would you like to…
An uneasy feeling of manufactured authenticity
Wednesday, October 5, 2016
Something is afoot in financial services advertising. Last week I saw two new campaigns, one from NatWest and one from Nationwide that are not ‘normal’. Both have shifted…