Two years and twenty-eight days

Thursday, January 30, 2014

It is two years and twenty-eight days since I left the relative security of a full-time permanent job to be a free range human. It is only now…

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Connecting with the benefactor inside us

Saturday, January 18, 2014

A guest blog by Anne McCrossan. Writing puts a spotlight on how very incomplete the communication process can be. In committing words to a page and trying to…

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We’ve got your back

Monday, December 23, 2013

Back in February I wrote this list of 40 things. I’ve done quite a few things on the list. But there is still more to do. Recently I…

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Charity innovation takes many forms

Monday, December 16, 2013

A guest blog from Zoe Amar. Lucy’s recent blog about the 7 myths of innovation has inspired me to challenge my preconceptions in this area. As Lucy says,…

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‘Failure is the condiment that gives success its flavour’ Truman Capote

Monday, December 9, 2013

Last week I went to an event run by The Crowd, and hosted by Ed Gillespie co-founder of Futerra on celebrating failure. Innovation and failure are close friends….

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7 myths of innovation

Monday, December 2, 2013

Innovation is not just about green bean bags and whacky idea sessions. Lets blow some myths about innovation out of the water and hear what some of the…

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Underdogs, misfits and the art of battling giants

Monday, November 18, 2013

Malcolm Gladwell’s latest book David and Goliath highlights that power is not always what it might seem and how the ability of the underdog to succeed should not…

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I want to be a guinea pig defender

Monday, November 11, 2013

The world is changing. If charities are to survive they must be able to respond quickly to the changing needs of their supporters and stand out in a…

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Do you want to be just the charity of the year?

Wednesday, October 16, 2013

Last night I went to an event organised by The Chartered Institute of Marketing Charity Marketing Group about the Barclays and UNICEF partnership. When Paulette Cohen from Barclays…

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How to get people to say ‘yes’

Monday, October 7, 2013
saying yes

In 1984 Dr Robert B. Cialdini wrote a book called Influence.  It explains the psychology of why people say yes and helps you apply the theory through six…

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