When branding gets in the way of engaging supporters

Monday, July 27, 2015

A guest blog by Esther Preston. As a qualified direct marketer I believe in building true attitudinal loyalty with supporters. What I mean is, that supporters are both…

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‘Always make new mistakes’ Esther Dyson

Friday, July 10, 2015

Sometime ago I went to an event run by The Crowd about celebrating failure. I wrote a separate blog about it here. I was part of a round…

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Are you an accidental fundraiser?

Tuesday, June 2, 2015

How did you become a fundraiser? Did you make a decision that you wanted to work for a specific charity or cause? Did you study fundraising? Or perhaps…

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I’ll keep waiting for the phone to ring

Wednesday, May 20, 2015

A guest blog by Ashley Rowthorn 10 years ago I set up a monthly standing order payment to charity supporting street children in Latin America. I was a…

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Could you be a collaborative film maker?

Monday, April 27, 2015

A guest blog by Jeremy Jeffs…. Imagine if you could get supporters all over the country to work together and make a video to promote your next campaign…

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The charity team building day – reality or urban myth?

Monday, April 13, 2015

Over the last few weeks I have heard a story several times that makes my heart sink. Before I start a rant on the topic, I want to…

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The unknown is like conceptual Velcro

Monday, February 2, 2015

Charities are essentially in the business of making change happen. All charities exist to change something, to make a situation better. No charity does the work it does…

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Do you notice when you are being nudged?

Friday, January 23, 2015

Every year a collection of new or recycled buzzwords arrive on the fundraising circuit. Last year they were ‘behavioural economics’, ‘neuroscience’, ‘nudging’ and ‘decision science’. All the conference…

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The next big thing is human beings

Friday, November 7, 2014

Today I was reminded that there are only 47 days until Christmas. Where has 2014 gone? It seems only a few weeks ago that the world and his…

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Let’s put the fear back in fundraising

Sunday, October 19, 2014

As fundraisers we know rationally that people make decisions based on emotions, but how often do we acknowledge when this happens to us? Last week I had a…

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