Four reasons why you buy your regular morning coffee

Monday, February 24, 2014
Carwash pass

Have you ever wondered what goes on in your brain when you buy something? Why did you choose the leading brand mayonnaise over the supermarket own brand? Why…

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Thinking fast and slow

Friday, June 14, 2013

  Thinking fast and slow is a book by Daniel Kahneman. It unpicks how humans make decisions and the rational and (more often) irrational processes that our brains…

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