We can make the impossible possible

Monday, April 14, 2014

Last week I attended the eCampaigning Forum (ecf2014).  It was a completely different event to anything I had ever been to before. There was a mix of presentations,…

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Sexy buzzword or a survival strategy. What does innovation mean to you?

Thursday, March 27, 2014

Is innovation just another passing fad, a buzzword that will be gone tomorrow, replaced by the next sexy-sounding jargon? Or is it an essential part of your job…

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It’s not them. It’s you!

Monday, March 3, 2014

Thank you John Lepp for this guest blog rant.  “Our direct mail program is dead.” “Our email open rates are horrible.” “Our donors don’t care about monthly giving.”…

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Four reasons why you buy your regular morning coffee

Monday, February 24, 2014
Carwash pass

Have you ever wondered what goes on in your brain when you buy something? Why did you choose the leading brand mayonnaise over the supermarket own brand? Why…

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Two years and twenty-eight days

Thursday, January 30, 2014

It is two years and twenty-eight days since I left the relative security of a full-time permanent job to be a free range human. It is only now…

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Connecting with the benefactor inside us

Saturday, January 18, 2014

A guest blog by Anne McCrossan. Writing puts a spotlight on how very incomplete the communication process can be. In committing words to a page and trying to…

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Charity innovation takes many forms

Monday, December 16, 2013

A guest blog from Zoe Amar. Lucy’s recent blog about the 7 myths of innovation has inspired me to challenge my preconceptions in this area. As Lucy says,…

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I want to be a guinea pig defender

Monday, November 11, 2013

The world is changing. If charities are to survive they must be able to respond quickly to the changing needs of their supporters and stand out in a…

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Poppycock!

Monday, November 4, 2013

How donor relationships are built on trust but broken by careless communications – a guest blog by Andrew Tilling. I’m a peaceful kind of guy, so as a…

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The biggest mistake I ever made, and what I wish I’d done instead

Monday, September 30, 2013
Photograph by jurvetson

Or, how to reduce risk in innovation, a guest blog by Rachel Collinson. I’m blushing as I write this. Recounting stories of your mistakes is never pleasant. Especially when…

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