Every year a collection of new or recycled buzzwords arrive on the fundraising circuit. Last year they were ‘behavioural economics’, ‘neuroscience’, ‘nudging’ and ‘decision science’. All the conference…
Today I was reminded that there are only 47 days until Christmas. Where has 2014 gone? It seems only a few weeks ago that the world and his…
As fundraisers we know rationally that people make decisions based on emotions, but how often do we acknowledge when this happens to us? Last week I had a…
Last week I wrote about the ‘I wish I’d thought of that’ or ‘iwitot’ event and the importance of showing the impact of your fundraising. My vote for…
When I first started fundraising, the job titles ‘digital manager’ or ‘social media manager’ didn’t exist. In a relatively short time, ‘digital’ has grown from something we should…
Unless you have been living in a hole for the last month you will have heard something about the latest campaign ‘proud to be a fundraiser’from the Institute…
A while ago I was looking after my god-daughter for the weekend. I was helping her clean her teeth before bed. I helped her to get the toothpaste…
Intrigued by how the sectors approach to innovation has changed over the last few years and keen to understand what innovation is working and what is not, Zoe…
On one Sunday in April, the streets of London overflow with determination and kindness. This year 36,000 people took part in the London Marathon and many more came…
The principle that we learn from failure makes sense. Understanding why something hasn’t worked prevents us (hopefully) from making the same mistakes again and helps us to adapt…
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