When you put your supporters at the heart of your fundraising, you increase your chances of developing communications that will really resonate with them. When you understand what…
A guest blog by Iain McAndrew. In this blog, rather than ask more questions, I shall attempt to draw themes together and propose possible ways forward. My late…
A guest blog from Iain McAndrew. Innovation is based on the core principle that the present solution may not be the best or only way to approach a…
A guest blog by Iain McAndrew. In my last blog, I expressed my view that raising more to do more is fundamentally broken. If trustees (and I am…
A guest blog by Iain McAndrew. No one would dispute that the charity sector has found itself under intense scrutiny over the last 12 months. I have no…
Depending on what research you believe, it’s somewhere between 7 and 24 times more economical to invest in your current supporters than it is to recruit new ones. Research…
Charities do not operate in a vacuum, consumer trends will impact on your fundraising techniques and in a rapidly changing world charities must be responsive to these trends…
Stephen Covey in his habits of highly successful people talked about spheres of influence. To paraphrase, his point was, to focus your energy on the things you can…
When you stop to think about it, working for a charity is a really bold move. A charity is set up because there is an unmet and often…
A fundraiser has done a great job when a supporter truly connects with a cause that they care about. A fundraiser has done an excellent job when the…
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