The good and bad (mostly bad) of copycat strategies

Monday, November 28, 2016

In his book and TED talk ‘Where good ideas come from’, Stephen Johnson describes new ideas as simply combinations of old ideas put together in new ways. I…

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Hello, young man! What aqua aerobics can teach charities

Sunday, October 23, 2016

A guest blog by Richard Sved. The elderly woman in the bathing cap smiled sweetly as she waded slowly towards me. “Hello, young man! Would you like to…

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Seven benefits and ten tips for crowdfunding

Saturday, October 15, 2016

Crowdfunding is simply raising small amounts of money from many people via a crowdfunding platform. Given the current criticism of fundraising techniques, lack of public trust, a greater…

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An uneasy feeling of manufactured authenticity

Wednesday, October 5, 2016

Something is afoot in financial services advertising. Last week I saw two new campaigns, one from NatWest and one from Nationwide that are not ‘normal’. Both have shifted…

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No one strives for vanilla

Monday, September 19, 2016

Over the years I’ve observed sparky, funny, passionate and clever people morph into vanilla shells of their former selves as they enter their office to get on with…

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How tech can help you build better supporter relationships

Tuesday, August 23, 2016

A guest blog by Robin Fisk. Getting routine supporter communication techniques right can provide a better experience for your supporter, help you to measure your communications investment and…

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Do you suffer from Sunday syndrome?

Monday, August 1, 2016

Sunday syndrome; That sinking feeling at about 5pm on a Sunday when you realise that you have to go to work the next day. Rationally you know that…

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Crowdfunding is not a new concept. It’s actually quite old.

Monday, July 25, 2016

Crowdfunding is not a new concept. It’s actually quite old. The crowdfunding campaign for the plinth that the Statue of Liberty still stands on today was launched in…

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Are your supporters cheating on you?

Friday, July 15, 2016

I’m often asked whether I think charities should just focus on incremental innovation or if they should be aiming for disruption and a more radical approach to both…

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Creative teams play and have fun at work

Thursday, June 9, 2016

Has anyone ever tried to help you be more creative by asking you to ‘think outside the box?’ I suspect that putting you under pressure to just switch…

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