The unknown is like conceptual Velcro

Monday, February 2, 2015

Charities are essentially in the business of making change happen. All charities exist to change something, to make a situation better. No charity does the work it does…

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Do you notice when you are being nudged?

Friday, January 23, 2015

Every year a collection of new or recycled buzzwords arrive on the fundraising circuit. Last year they were ‘behavioural economics’, ‘neuroscience’, ‘nudging’ and ‘decision science’. All the conference…

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The next big thing is human beings

Friday, November 7, 2014

Today I was reminded that there are only 47 days until Christmas. Where has 2014 gone? It seems only a few weeks ago that the world and his…

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Let’s put the fear back in fundraising

Sunday, October 19, 2014

As fundraisers we know rationally that people make decisions based on emotions, but how often do we acknowledge when this happens to us? Last week I had a…

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Hard truths and making impact

Friday, October 3, 2014

Last week I wrote about the ‘I wish I’d thought of that’ or ‘iwitot’ event and the importance of showing the impact of your fundraising. My vote for…

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Why do you fundraise?

Wednesday, September 24, 2014

Last week I attended the third ‘I wish I’d thought of that’ event in London and listened to 19 fundraisers each speaking for 7 minutes about the fundraising…

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Are you ready for the cartoon ice bucket selfie?

Thursday, September 11, 2014

When I first started fundraising, the job titles ‘digital manager’ or ‘social media manager’ didn’t exist. In a relatively short time, ‘digital’ has grown from something we should…

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Anyone can write a good direct mail pack – right?

Sunday, August 17, 2014

Unless you have been living in a hole for the last month you will have heard something about the latest campaign ‘proud to be a fundraiser’from the Institute…

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Are you killing polar bears?

Sunday, July 13, 2014

A while ago I was looking after my god-daughter for the weekend. I was helping her clean her teeth before bed. I helped her to get the toothpaste…

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Innovation puts charities out of business

Thursday, June 26, 2014

Intrigued by how the sectors approach to innovation has changed over the last few years and keen to understand what innovation is working and what is not, Zoe…

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