Four reasons why you buy your regular morning coffee

Monday, February 24, 2014
Carwash pass

Have you ever wondered what goes on in your brain when you buy something? Why did you choose the leading brand mayonnaise over the supermarket own brand? Why…

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Underdogs, misfits and the art of battling giants

Monday, November 18, 2013

Malcolm Gladwell’s latest book David and Goliath highlights that power is not always what it might seem and how the ability of the underdog to succeed should not…

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How to get people to say ‘yes’

Monday, October 7, 2013
saying yes

In 1984 Dr Robert B. Cialdini wrote a book called Influence.  It explains the psychology of why people say yes and helps you apply the theory through six…

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Ten tips to get the best deal every time

Friday, June 28, 2013

I’ve just finished reading Everything is Negotiable by Gavin Kennedy. Great book. Whatever you do in life this book will help you negotiate better deals for yourself. What…

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When people meet each other things happen

Friday, June 7, 2013

Ideas are a series of connections put together in new ways. Successful organisations consider their working environments carefully in order to optimise ‘water cooler’ moments where colleagues can…

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Get out from behind your desk

Friday, May 31, 2013

I’ve just finished reading The Science of Serendipity by Matt Kingdon one of the partners behind The Innovation Company ?Whatif! The majority of us love a diagram to…

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Decisive – can you have your cake and eat it?

Sunday, April 28, 2013

Chip and Dan Heath have done it again. First they helped us make our messages memorable with Made to Stick, then they showed us how to make lasting…

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Flying closer to the sun

Thursday, January 31, 2013

On 18th June 2012 Seth Godin launched a Kickstarter campaign to raise the funds for a new book. Three hours later he reached his $40,000 goal. By the…

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The Dragonfly Effect – its all wings and analogies

Friday, November 23, 2012

The Dragonfly Effect is a book by Jennifer Aaker and Andy Smith about ways to use social media to drive social change. They use the analogy of the…

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‘If the best thing we can say about our organisation is how much it costs to raise a pound then that’s a bit sad’

Thursday, May 24, 2012

Today I was reading Kevin Baughen’s Penguin Blog, ‘Which charity brand will be the first to jump on admin costs? And it reminded me of couple of sessions that…

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