The world around us is changing, with most of us wanting access to information and constant communication from wherever we are and whenever we want. The rise of millennials in the workplace means expectations are also changing around the tools we need to do our jobs effectively. With employee engagement and retention being key issues, charities can struggle to keep up and evolve the way they approach their internal communication strategies.
Findings from the 2017 Deloitte Global Human Trends Capital Report explains that the main frustrations for employees are poor communication and no follow-up on feedback. And that just by empowering your employees to have a voice and express their opinions and ideas, they will feel more connected.
Engaged employees are more productive
According to the Workplace Resource Foundation, research shows that highly engaged employees are 38% more likely to have above-average productivity. What’s more, employees who aren’t truly engaged often end up feeling dissatisfied with and disconnected from their work and are more likely to leave the organisation as a result.
Employee disengagement can be particularly impactful for charities ability to raise funds. When fundraisers are disengaged from their charities mission, they feel less connected and less passionate about the cause, and are therefore less likely to be effective in their fundraising activities.
In our experience of working within the charity sector we believe senior leadership is in the best position to make a real difference in how an organisation engages with its employees to positively affect their experience. Creating a culture of innovation and change by investing in tools that can help facilitate this organisational shift needs to start at the top.
How YMCA USA improved employee loyalty, retention and support
Embracing new technologies can be difficult for any organisation. This is especially true for charities, who may traditionally view new tech-based platforms as an additional ‘overhead’ cost. This mind-set is beginning to change, as charities are seeing the value of better employee engagement and realise it is a necessary investment to keep their workforce connected to the goals of the organisation. For charities that have a large proportion of field or non-desk workers smart use of mobile technology can make a big difference in driving employee loyalty, retention, and support.
One charity that is seeing the benefits of mobile technology to engage their employees is YMCA in the USA. They are using StaffConnect – an app designed to connect employees regardless of job role or location.
YMCA Greater Charlotte have a network of over 4,500 employees. They knew that their non-desk and remote workers sometimes felt isolated. They wanted to improve communications and keep their entire workforce connected, regardless of job role or location.
Molly Thomson, VP of PR & Communications YMCA Greater Charlotte explains,
“The StaffConnect app has quickly become our employees’ primary resource for information and connection to our cause. It allows our headquarters to share important news and information with all our staff teams and allows employees to ask questions and make comments.
Our employees post both personal and professional content, and our senior leadership values their thoughts and ideas. Our employees highlight teammate behaviour worth replicating, they recognise milestones and celebrate achievements. StaffConnect is much more than a communication tool, it is a pathway to the kind of culture in which our people want to live, work and stay.”
Geraldine Osman is VP Marketing at StaffConnect Group. She has over 20 years global marketing leadership experience in the technology sector, transforming companies like Barracuda Networks and Nexsan into recognised, worldwide brands and growing early stage start-ups into market-leading, successful companies.
I remember being shown round a ‘computer cluster’ (room with lots of computers in) at University by my housemate. He introduced me to Netscape Navigator. He showed me how to use email. My first ever email message was to him. He was sitting next to me. It read ‘Shall we go to the pub now?’
I didn’t really understand the point of email back then. Skip forward twenty years and the world is a very different place. One in three people on the planet have an email address. By 2018, it is projected that over a third of the world’s population will own a smartphone – that’s an estimated total of almost 2.53 billion smartphone users in the world.
We are constantly connected. Strangers stumble blindly into each other in the street, their eyes glued to their phones. Friends sit together in silence in bars, restaurants and coffee shops scrolling through their news feeds. Business meetings become ineffective as executives pay partial attention to the agenda discussion in an attempt to keep their email messages under control.
If aliens landed they might think our smartphones were a physical part of us. For many people they are. Have you experienced that gut wrenching panic when for a split second you don’t know where your phone is? Is that healthy?
Our smartphones rule us. They buzz and chime when we receive a text, a WhatsApp, an email, a Facebook update or when we are mentioned on Twitter. And the list goes on. Sometimes people even call us, but actually speaking to someone doesn’t happen as often anymore.
When we hear a buzz or a chime we jump to attention and respond instantly. We are constantly connected yet always distracted. I don’t believe that this can be any good for our mental or physical health
I was at a workshop on ‘Resilience: holding onto your sanity in an increasingly crazy world’ with the excellent Sarah Pryce, The Critical Friend last month.
The group discussed the things that caused them the most stress and feelings of overwhelm. It wasn’t Brexit, or the impending General Election or even Donald Trump as president of the USA. The biggest stress trigger was email.
Can your email really be the biggest cause of stress?
The constant pressure of being contactable at all hours because your email is in your smartphone (whether the sender expected a reply or not) was massively stressful for many people. Then on top of the email stress add the alerts and reminders from other apps and most people felt that they were in a state of perpetual overwhelm.
Smartphones have changed our behaviour. I believe many of us are addicted. We are addicted to the gratification of the buzz and chime. We restlessly check for responses to emails or if we have been ‘liked’. We seek the reward, the self-affirmation when someone likes or comments on our posts. We get upset if we are not ‘liked’ enough. We keep checking and checking and if we don’t get the response we need it becomes less about reward and more about anxiety.
Psychologists Kent C. Berridge and Terry E. Robinson would say that we are caught in a dopamine loop.
Dopamine is a chemical released in the brain during pleasurable situations. It also stimulates us to seek out the pleasurable activity. The dopamine system is especially sensitive to “cues” that a reward is coming. So if there is a small, specific cue that signifies that something is going to happen, like for example the sound of a text or email arriving we are flooded with dopamine and it feels good.
We are like Pavlov’s salivating dogs. We hear the smartphone chime and we pick it up to get our reward.
I believe that this reward and anxiety that smartphone use can trigger is bad for both our physical and mental health. So here are our tips to keep a healthier relationship with your smartphone.
What if we stopped being constantly connected in favour of being more meaningfully connected? Might this help to tackle those feelings of stress and overwhelm.
This blog was first published at www.lucidity.org.uk.
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