Don’t celebrate the cheques coming in.
Or at least, don’t only celebrate that.
I believe one secret to fundraising happiness is to take a minute to work out your daily difference.
It’s a great shame that of the hundreds of fundraisers I speak to every month so many say that the only real buzz they feel is on the days the money comes in. The big cheque that arrives from a funder or the final amount totted up from an event is the only time they celebrate, congratulate and really feel they’ve achieved something.
But how often do those days happen? Depending on your income stream it could be just a few times a year. I don’t think satisfaction a few times a year is good enough for people who change the world, do you?
It’s easy to forget that the cheques wouldn’t come in at all without all the other days of thinking, planning, writing, emailing, proof reading, phoning, meeting, asking and thanking, even if they feel less exciting. So it’s up to you to remind yourself.
So grab a calculator and work out your daily difference.
That amount is what you raise every working day.
Compare this figure to the ‘shopping list’ of outcomes you use for your supporters that says ‘for £x amount we can…’ and work out what impact that amount of money makes to your beneficiaries. If you work in a hospice, it could be a days salary for a nurse who treats a patient and gives their family welcome respite. If you support a helpline it may be twenty calls being answered that each change the future of the caller.
That’s the difference you are making today and that you’ll make tomorrow. Even on the days when you feel you haven’t achieved much at all. They are all contributing to making that difference.
It’s easy to remember to tell your supporters about the difference they make, to let them know that each donation isn’t just numbers on a page but actually has an impact on those who need it, but harder when you have a busy job with conflicting priorities to remember to tell yourself.
Why not set a recurring note on your phone for the end of each day to remind you of the difference you have made. Because the work you do is priceless.
Paul Nott is Principal Recruitment Consultant at NFP Consulting. When he’s not recruiting he is a career coach and advises charities on fundraising strategy and staff retention.
Right now the only thing that is certain is uncertainty. And you have a choice: You can choose to stick your head in the sand, pretend nothing is changing and carry on doing what you’ve always done. Or, you can see uncertainty as an opportunity. An opportunity to step up and make a bigger impact.
Right now the UK needs you. I’m not just talking about needing to raise more money because services and funding are being cut. I’m talking about how fundraisers are a force for good, a tribe of human beings with a shared value of standing up to all that is wrong with the world and taking positive action to make it better.
No charity was set up because everything was OK. You fundraise to solve problems, whether it’s to fund more research to find a cure for cancer, to ensure that vulnerable people are safe and cared for or to help innocent people whose lives are destroyed by manmade and natural disasters.
Through your work and the stories you tell, you move others to take action. You inspire and enable others to show compassion and meet a fundamental human need – to help other people.
You are a change maker. The money you raise has the power to transform lives. And right now the world needs fundraisers more than ever.
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