Could you be a collaborative film maker?

filmmakingA guest blog by Jeremy Jeffs….

Imagine if you could get supporters all over the country to work together and make a video to promote your next campaign or event. Well, that’s the promise of a clutch of new smartphone apps that bring the power of collaborative film making within easy reach of charities.

Collaborative video is going to be one of the big innovations in video for fundraising and films made this way not only show the tremendous support that you’ve got but they also encourage people to spread the word by sharing films they’ve been part of.

But up until now, managing this process has been tricky to say the least: organising the filming, collection and editing of clips from dozens of people can be a bit of a nightmare.

Happily there are a couple of new apps that make this process a breeze and some go-ahead charities are already harnessing the power of collaborative film making.


Seenit is a smartphone app that lets you create video with your supporters or followers. It’s the most expensive of the services available but is easily the most powerful.

Using the app, you can apply your brand and logo, write a shot list for the ‘crew’ (ie your followers) and also send them feedback and encouragement with notifications. The videos are uploaded directly to your own ‘studio’ where you can watch them and then edit the footage into videos.

The British Heart Foundation used this tech for their Wear It. Beat It Campaign. Wonderful.


Jumpcam is a similar service to SeenIt – a bit cheaper but less flexible. A free app for Android and iOS. If you’re used to Instagram then this will be a doddle to pick up.

You simply start a video and then invite people to add their own clips. The app automatically edits the clips together into a single film that you can then add music, filters or special effects to.


Facebook RIFF 

This new app available for Android and iOS allows people to record a short video – just like a Vine – and then share it via Facebook. They can invite others to contribute and suggest what the next shot should be. Other users can add to film with their own short clip, building a longer video.

riff grabFacebook say the idea is that a short video can become an “inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time”. This has great potential for fundraising that’s based around an event or a challenge.

Jeremy Jeffs is an award-winning film maker and founding partner of Magneto Films, a video production company that specialises in working with charities,  not-for-profits and the public sector. He blogs on the latest charity videos at 

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